About us

Proof PR is a boutique public relations firm specializing in media relations for restaurant, technology and lifestyle brands.

Founder and CEO Sara Schiffer started Proof PR in 2012, and over the last decade has curated an incredible, hands-on team of professionals to represent your brand and meet your goals.

Everything we do is customized for our clients. From helping you develop your brand’s voice and story, to telling that story to the right group of journalists, we are committed to delivering bespoke public relations plans and solutions for our clients. We are a dedicated team, offering the best client services around.

restaurantS · TECHNOLOGY · lifestyle

Sara Schiffer

Founder + CEO

Madeleine Nasch

Account Manager

Jacob Kingrey

Account Manager

Jenny Immerman

Senior Publicist

MJ Brackin

PR Manager

Heidi Labensart

Senior Publicist

Katrina Salon

PR Manager

Brynna Powell

PR Assistant

Follow us on Instagram

A big thank you to @bbc and @byvalentinav_ for featuring @tocabe_ben and @tocabe in their feature on a celebratory feast that honors Indigenous heritage. Be sure to check it out – and perhaps add some of the featured dishes to your Thanksgiving
Huge thanks to @denverpost and @colobeerman for sharing the news about the new walk-up window at @eatloschingones RiNo! To check out the newly renovated space, join us for RiNo's 10th Anniversary party this Saturday, and get a sneak peek of the XXX
Thank you to @platemagazine and @rebeccatreon for featuring @tocabe_ben's mission to uplift Indigenous food systems! Check out @tocabemarketplace to explore their ready-made meals crafted with Native ingredients.
Check out Chef @ilianadelavega's Mole Poblano recipe in @foodandwine! A big thanks to them for the feature! Now’s your chance to try it at home, or leave it to the experts and enjoy an unforgettable meal at @elnaranjoaustin!